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Overview

The Graphic Design and Digital Media Program at California Baptist University is structured to develop the student’s God-Given talents in graphic design, photography, web design and video/animation. The courses are instructed by working professionals on the latest technologies and equipment. Craft and idea are explored and honed thru projects and instruction.

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Graphic Design + Photography Program Student Outcomes

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Goal 1: Students graduating with a BAGD will be able to understand the principles of professional typography.

Objective 1.1: use the different classifications of typefaces

Objective 1.2: apply professional typography rules in setting body copy

Objective 1.3: apply typography pertaining to principles such as legibility, readability, and alignment

Objective 1.4: apply typography formatting such as tabbing and table

Objective 1.5: apply typography design and manipulation

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Goal 2: Students graduating with a BAGD will be able to understand the principles of professional design techniques and best-practices workflows.

Objective 2.1: use the different design formal techniques

Objective 2.2: apply professional techniques using color, form and texture

Objective 2.3: describe the gestalt theories

Objective 2.4: articulate the principles of semiotics

Objective 2.5: apply layout principles and information organization to projects

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Goal 3:  Students graduating with a BAGD will be able to use the principles of professional photography, imaging techniques, and best-practices workflows.

Objective 3.1: use the camera and implement the principles of photography

Objective 3.2: apply professional techniques using image manipulation in messaging

Objective 3.3: demonstrate the principles of composition, light and form

Objective 3.4: demonstrate the principles of color and color manipulation

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Goal 4:  Students graduating with a BAGD will be able to use the principles of professional web design techniques and best-practices workflows.

Objective 4.1: identify the basics of html and css

Objective 4.2: demonstrate the basics of flash and actionscript

Objective 4.3: articulate the basics of wordpress

Objective 4.4: apply the principles of best-practices user experience

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Goal 5:  Students graduating with a BAGD will be able to effectively present the initial concepts and final design implementation orally and in writing.

Objective 5.1: explain their sketches and concept to the larger group and instructor

Objective 5.2: conceptualize their solution(s) by evaluating the problem through research and brainstorming

Objective 5.3: work within the constraints of the venue defined by the instructor or client

Objective 5.4: produce concepts using techniques defined by project constraints or self-explorations

Objective 5.5: mount project and then present to a larger group and rationalize the concept, direction and execution

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Goal 6:  Students graduating with a BAGD will be able to apply techniques to solve design problems from creation, through production, to final implementation.

Objective 6.1: work in a manner where instructor and student are in agreement on concept thru presentation, and possible revisions/additions to direction

Objective 6.2: apply direction of client, larger group and/or instructor

Objective 6.3: meet deadlines

Objective 6.4: use prescribed techniques, technologies, principles and directions

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Goal 7: Students graduating with a BAGD will be able to work proficiently with the industry standard software.

Objective 7.1: use core software programs proficiently

Objective 7.2: use the correct software for tasks

Objective 7.3: use the software correctly as to properly output files to the industry standard

Objective 7.4: manage files and assets properly

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Goal 8:  Students graduating with a BAGD will be able to integrate business concepts related to graphic design industry.

Objective 8.1: build a job sheet

Objective 8.2: estimate and price jobs

Objective 8.3: build presentations

Objective 8.4: apply techniques of print production

Objective 8.5: make connections and promote self

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Goal 9:  Students graduating with a BAGD will begin to apply a Christian worldview to the moral and ethical questions inherent in the graphic design industry.

Objective 9.1: support the choices they will make regarding client type moving into the professional arena  

Objective 9.2: support their position on social issues in regards to their involvement

Objective 9.3: articulate and integrate the power of their work in the public arena

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Goal 10:  Students graduating with a BAGD will be able to articulate the Christian graphic designer’s place in the Kingdom of God.

Objective 10.1: articulate  the designer’s purpose in the world and how it pertains to the Great Commission

Objective 10.2: demonstrate the impact the designer’s work can have for God’s Kingdom

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Goal 11:  Students graduating with a BAGD will apply techniques of professional presentation and promotion in the graphic design industry.

Objective 11.1: apply principles of good presentation of work

Objective 11.2: apply the correct presentation method of work

Objective 11.3: articulate clear concepts, directions, and choices to the client or instructor

Objective 11.4: build creative self-promotions and/or promotions for clients

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Goal 12:  Students graduating with a BAGD will apply techniques of professional graphic design to build a professional portfolio of work.

Objective 12.1:  accumulate 15-20 successful example of own work